What Personal Data We Collect and Why We Collect It

Customer Information

We collect and process the following personal information from our customers:

• Name, email address, phone number, and mailing address for account creation and product shipping
• Pet information including pet name, breed, description, and medical information
• Payment information for processing orders
• Emergency contact information for pet recovery services

Analytics

We use Google Analytics to collect and analyze website traffic data. This service may track your:

• Pages visited and time spent on pages
• Traffic source and geographic location
• Device and browser information You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

Technical Data

Our website automatically collects:

• IP addresses
• Browser type and version
• Operating system
• Pages visited and interaction with our website
• Device information

Comments

When visitors leave comments on our site, we collect:

• The data shown in the comments form
• The visitor’s IP address and browser user agent string
• An anonymized string created from your email address (also called a hash)

Contact Forms

Our contact forms collect:

• Name
• Email address
• Phone number
• Message content This information is retained for customer service purposes and to respond to inquiries.

E-commerce Data

For customers who purchase from our store, we collect:

• Purchase history
• Shipping information
• Billing information
• Payment card details (processed securely through our payment processor)

Who We Share Your Data With

We share data with the following third parties, and only in the interest of pet recovery and payment processing (No personal data is sold or shared with third parties for the purposes of marketing):

• AAHA Microchip Database for pet microchip registration and recovery services
• PetCo Love Lost for pet recovery assistance
• Google Analytics for website traffic analysis
• Payment processors for processing transactions
• Shipping carriers for order fulfillment
• Pet recovery networks and veterinary databases for microchip registration

How Long We Retain Your Data

We retain different types of data for varying periods:

• Pet and microchip registration data: Indefinitely, to ensure continued pet protection services
• Purchase records: Indefinitely, for business and customer service purposes
• Contact form submissions: One year from submission date
• Customer account information: Until account deletion is requested

Your Data Rights

You have the right to:

• Request access to your personal data
• Request correction of your personal data
• Request deletion of your personal data
• Object to processing of your personal data
• Request data portability
• Withdraw consent

To exercise any of these rights, please contact us at support@idtag.com.

Data Protection

We implement appropriate technical and organizational security measures to protect your data, including:

• SSL encryption for all data transmission
• Secure payment processing
• Limited staff access to personal information
• Regular security assessments

Your Data Rights

For privacy-specific concerns, please contact: support@idtag.com or view our Contact Page.