SmartTag, founded in 2009, is a leader in animal identification offering the best and most advanced technologies in ISO and ICAR certified microchips and microchip scanners. We offer the most comprehensive animal recovery services, with a network of over 15,000 animal shelters, rescue groups, veterinarians and breeders. We currently provide many certified breeders across the US and CANADA with our products, offering the best companion identification for all newly born animal litters, offering free and simple lifetime registrations.

SmartTag offers various types of microchips, 6 unique microchip scanners, ID tag programs, pet licensing programs, lost pet “Amber Alerts,” and a Universal microchip registry. All SmartTag microchips are ISO and ICAR certified universal microchips, the international standard read by all universal scanners. Our microchips can be used for dogs, cats, horses, reptiles, ferrets and small mammals, birds, fish, and livestock. Microchips are pre-loaded in syringes with an easy to inject 12-gauge and 15-gauge needle inside a sterile pouch, packed in boxes of 10, 25 and 30 per pack.


We offer 6 types of microchips: Standard Data and Mini Data microchips (programmable); Less Waste and Mini Less Waste; Standard and Mini Bio Thermal Temperature microchips. Every SmartTag microchip comes with a free lifetime registration*, a metal engravable ID tag with QR code, Lost Pet “Amber” alerts, and free information updates for the life of each animal. All SmartTag microchips are ISO and ICAR certified universal microchips, the international standard read by all universal scanners.
SmartTag also offers many other benefits listed below.
SmartTag Microchip Benefits
The SmartTag Microchip offers the best value compared to any other microchip.
While SmartTag offers the best technology in microchips today and the most comprehensive pet protection services, we can also compete with the best pricing available on the market.
Based on large volumes, we can offer our microchips for as low as $4.75 each, and that includes the lifetime registration!
SmartTag operates a USA based 24/7 live call center with agents awaiting your calls for any lost/found pet situations or questions.
SmartTag is partnered with the American Animal Hospital Association (AAHA) and part of the national USA microchip database. Any SmartTag microchip or other brand microchip that is registered with SmartTag is searched for in AAHA Microchip Lookup Tool will show our contact information to get the lost or found pet home and reunited with their pet parents as quickly as possible.
From your SmartTag account page, print at your location or order color lost pet posters.
If the unfortunate event your pet is ever lost, SmartTag Lost Pet Recovery Agents will call all of the Animal Shelter and Rescue Groups in a 25-50 mile radius (depending on region) of your pet’s last known location to locate your pet.
If your pet has not yet been found, our Recovery Agents alert all local shelters to your missing pet to help get the recovery process started.
SmartTag offers a $200 reward for any animal that has been marked as “lost” on www.IDtag.com or through our call center when an agent updates the animal’s status to “lost.” To qualify for the reward, the animal must be found by a third party (not the owner), who must then call our Live Lost and Found call center to report the animal as found. The call will connect the finder with the owner to facilitate the reunion. SmartTag receives confirmation of the reunion by record by phone. The owners of the pet must then fill out a reward payout request along with a testimonial describing the reuniting process. Both documents, reward payout request and testimonial, must be sent via email to microchip@IDtag.com for review. Upon approval, a check for $200 will then be mailed to the finder within 7 business days.
Lost Pet “Amber” Alerts can be sent in any location in all of North America. In the event your pet is lost, SmartTag sends alerts to all the animal shelter, rescue groups, vets, breeders, and animal search activists that have requested to be on our lost pet alert lists for their area.
All Microchip and SmartTag ID#s are searchable in Google and will lead directly to your pet’s profile.
Each SmartTag Microchip includes a metal collar ID tag, something no other microchip includes for free.
SmartTag also provides free metal replacement ID tags to all SmartTag Microchip customers with Platinum Protection.
*Shipping and Handling fee applies.
Circumstances change? No problem! SmartTag allows you to update your pet & owner profile from our website at no cost, always.
This is an amazing new SmartTag feature; you can set alerts for anything related to your pet and get them texted and emailed to you! Ever have to take your dog to the groomer or vet, book a pet sitter, or need to be reminded monthly to give your pet their heart protection or flea and tick medications?
This new service allows you to set up email and/or text alerts to be sent to you to remind you to do anything for your pet. This really great service is provided to all Platinum pet protection plan holders. Sign up today!
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